Amazon A+ Content Guidelines: Rules for Images, Text, and Compliance
Amazon's official guidelines for A+ content cover image requirements, text formatting standards, branding rules, and originality expectations. Non-compliance can result in content rejection or ASIN restrictions.
Overview
Amazon enforces a detailed set of guidelines governing A+ content (formerly Enhanced Brand Content) that sellers must follow when creating rich product detail pages. Understanding these rules is essential because violations can lead to content rejection, restricted product listings, or removal of ASINs — all of which directly impact your ability to sell on the platform.
Key Points / What Sellers Need to Know
- Content rejection is real — Amazon's automated and manual review systems will reject A+ content that violates guidelines, potentially delaying your listing updates and costing you sales.
- Image quality standards are strict — All images must meet specific format, resolution, and size requirements, and blurry, watermarked, or unreadable images will be rejected.
- Originality is required — You cannot simply reuse images from your main product image gallery; A+ content must showcase unique aspects of your product or brand.
- Language and formatting matter — Grammatical errors, excessive capitalization, and inconsistent formatting are all grounds for rejection.
- Rights and ownership — Sellers must hold all necessary rights to every image and piece of text used in their A+ content.
- Mobile readability is enforced — Content that includes small text or elements that are unreadable on mobile devices will not pass review.
Image Requirements and Restrictions
Amazon accepts image files in JPG, BMP, and PNG formats, but they must use the RGB color space — CMYK files are not supported. Each image file must stay under 2 MB in size and should be at least 72 dpi in resolution to ensure clarity across devices. Animated images, such as GIFs, are explicitly prohibited. Sellers should pay particular attention to mobile rendering: images containing watermarks, small embedded text, or low-quality visuals will be flagged and rejected. Alt-text for images must accurately describe the visual content and be useful for customers using screen readers; generic or keyword-stuffed alt-text is another common reason for rejection.
Text and Formatting Standards
Analysis & Recommendations
Why This Matters
A+ content directly impacts product conversion rates for brand-registered sellers. Violating these guidelines leads to rejected submissions, delayed listings, and potential ASIN restrictions that hurt sales.
Key Takeaways
- Images must be JPG, BMP, or PNG in RGB color space, under 2 MB, and at least 72 dpi — no GIFs or CMYK files allowed
- A+ content must be original and cannot reuse images from your main product gallery
- Grammatical errors, all-caps text, and inconsistent formatting are grounds for content rejection
- Sellers must own all rights to images and text, and all product claims must comply with Amazon's policies
Recommended Actions
- →Create a pre-submission checklist covering image specs, text formatting, originality, and mobile readability before uploading any A+ content
- →Audit existing A+ content for reused gallery images and replace them with unique visuals
- →Review Amazon's product claims policy separately to ensure any performance or comparative claims in your A+ content are substantiated
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