Overview

Helium 10 has upgraded its Black Box research suite to let sellers attach extra ASINs directly to an existing brand profile. The feature, released this quarter, lets merchants bulk‑import products, instantly verify brand matches, and view combined performance metrics. Sellers benefit from faster inventory setup, unified analytics, and stronger brand protection on Amazon.

Key Points

• Batch import — A CSV file can contain dozens or hundreds of ASINs, allowing a seller to add an entire seasonal line in a single action. For example, a retailer uploaded 45 spring‑time apparel SKUs for the “EcoFit” brand with one file.
• Instant validation — Black Box checks each ASIN against Amazon’s catalog in real time, flagging any mismatched brand names before the import finishes. In the EcoFit upload, three entries were flagged because they belonged to a different manufacturer, prompting immediate correction.
• Unified analytics — Once linked, Black Box aggregates sales, review, and keyword data across all brand‑associated ASINs, giving a holistic view of performance trends. The same seller saw the new spring line contribute roughly 22 % of total brand revenue within two weeks.
• Brand protection alerts — The system monitors newly added ASINs for potential infringement and notifies the seller if a competitor lists a product under the same brand name. An alert triggered when a rival attempted to sell a “EcoFit” hoodie without authorization, allowing the seller to act quickly.
• Seamless tool integration — After the import, the ASINs become instantly available in Helium 10’s Cerebro, Magnet, and Inventory Protector tools, eliminating any extra configuration steps. This means keyword research and hijacker monitoring can start on the new products immediately.

How Adding ASINs to Your Brand Works

1. Prepare a CSV file — Compile the list of ASINs you want to associate, include a column for the target brand name, and save the spreadsheet as a CSV. Example: a seller creates a file with 45 new ASINs for a spring apparel line, all labeled “EcoFit”.
2. — Open the “Brand Management” tab, click “Add ASINs”, and drag the CSV into the designated upload window.