Overview

Amazon Seller Central provides a comprehensive set of tools for managing your product catalog and inventory levels. Whether you're creating new listings, correcting existing product detail pages, handling UPC requirements, or managing pre-orders, understanding these core functions is essential to running a successful Amazon business. This guide breaks down the key aspects of product and inventory management that every seller should know.

Key Points / What Sellers Need to Know

• Product detail page accuracy is your responsibility — Incorrect information on a product detail page can lead to customer complaints, returns, and even listing suppression. Sellers can request corrections through Seller Central, though Amazon ultimately controls the detail page content.
• Listing requirements vary by category — Different product categories have different required fields, approval gates, and documentation needs. Always check category-specific guidelines before listing a new product.
• UPCs and product identifiers are mandatory for most listings — Amazon requires valid Universal Product Codes (UPCs), EANs, or other GTINs for the vast majority of product listings. Exemptions are available in limited cases.
• Pre-orders and back-orders have specific rules — Sellers who offer products on a pre-order or back-order basis must comply with Amazon's policies around availability dates, shipping commitments, and customer communication.
• Digital products follow separate listing guidelines — Ebooks and electronic documents (edocs) have their own listing processes and requirements that differ significantly from physical products.

How Product Detail Pages Work

Every product on Amazon has a single detail page, regardless of how many sellers offer that item. This means that multiple sellers may contribute to the information displayed on a given page, and Amazon's catalog system determines which data ultimately appears. If you notice an error on a product detail page — such as an incorrect title, description, image, or bullet point — you can submit a correction through Seller Central. Navigate to your inventory, find the listing, and use the "Edit" function to submit updated information. Keep in mind that Amazon may not accept every change, particularly if another source of data is deemed more authoritative. For brand-registered sellers, Brand Registry provides additional tools and priority when it comes to controlling your product content.