Overview

Amazon's A+ Content feature allows brand-registered sellers to enhance their product detail pages with rich media and detailed descriptions. However, sellers frequently encounter errors during setup, submission, and optimization. This guide covers the most common A+ Content issues, explains Amazon's new AI-driven quality evaluation system, and provides actionable steps to resolve problems quickly.

Key Points / What Sellers Need to Know

• ASIN-to-brand mapping errors are usually fixable — If Amazon doesn't recognize your ASIN as part of your brand, the issue almost always stems from listing data mismatches that you can correct yourself.
• Brand name matching is case-sensitive and exact — Even minor differences like extra spaces or hyphens between your listing's brand name and your Brand Registry enrollment will trigger errors.
• Retail vendor content takes priority — If a retail vendor has already contributed A+ Content to an ASIN, third-party sellers currently cannot override or add their own enhanced content to that listing.
• Amazon now uses AI to score your A+ Content quality — A comprehensive evaluation system assesses readability, completeness, visual presentation, and conversion effectiveness, which can affect how your content is displayed.
• Collapsed A+ Content is intentional — Amazon may display some A+ Content in a collapsed state by default based on quality signals, requiring customers to click to expand it.

Common Errors and How to Fix Them

The most frequent A+ Content error sellers encounter is the "ASIN not recognized as part of your brand" message. This is triggered when the listing data on your ASIN doesn't align precisely with your brand enrollment. The three main culprits are brand name mismatches (including case sensitivity, extra spaces, or hyphens), missing or incorrect GTINs (such as UPCs, EANs, or JANs), and incorrect item type categories. To resolve this, edit your listing to ensure the brand name matches your Brand Registry enrollment exactly, verify your GTIN is accurate, and confirm the item type category aligns with your product. If the error persists after correcting these fields, contact Seller Support for further assistance.