Overview

Amazon's A+ Content feature allows brand-registered sellers to enhance their product detail pages with rich media and detailed descriptions. However, all A+ content must pass through Amazon's moderation process before it goes live, and understanding the publishing timeline, status indicators, and common rejection reasons is essential for sellers who want to keep their listings looking polished without unnecessary delays.

Key Points / What Sellers Need to Know

• Approval can take up to seven business days — After submitting A+ content for review, sellers should expect a wait of up to seven business days, with potentially longer delays during peak seasons such as Q4. Amazon does not currently accept requests to expedite the review process.
• Publishing takes an additional 24 hours — Once content is approved, it may take up to 24 hours for the enhanced content to actually appear on the product detail pages of the ASINs you applied it to.
• Edited content must be re-submitted — Any changes made to previously approved A+ content will trigger a new moderation review. Your existing live content remains on the detail page until the updated version is approved, so there is no gap in coverage.
• Rejection reasons are viewable in the A+ Content Manager — If your submission is not approved, Amazon provides specific rejection reasons directly within the content manager interface so you can identify and fix issues.
• Language-specific publishing — A+ content only displays on the detail page matching the language it was published in. Content published in one language will not appear on pages rendered in a different language.

How the Approval Process Works

When you submit A+ content, it enters Amazon's moderation queue where reviewers check it against the platform's content guidelines. The standard review window is up to seven business days, though sellers should plan for longer turnarounds during high-traffic periods like Prime Day or the holiday season. Amazon has made clear that there is no fast-track option available, so building this lead time into your listing optimization schedule is important. Once your content receives approval, allow a full 24 hours before expecting it to appear on your product pages. If the content still has not published after that window, it is time to investigate the ASIN-level status for errors.