Overview

Amazon has rolled out its A+ Content feature to the South African marketplace, allowing brand‑registered sellers to enhance product detail pages with rich media and storytelling. The tool is free for professional sellers who have completed Brand Registry, and it offers a chance to stand out in a market that is still maturing.

Key Points

• A+ Content now live in South Africa — Brand‑registered sellers can access the complete suite of A+ modules on the .co.za storefront.
• No extra charge — Professional sellers enrolled in Brand Registry face no additional fees for using the feature.
• Full module library — The same layout options available in larger markets—lifestyle images, comparison tables, multi‑image blocks—are offered in South Africa.
• Dedicated Brand Story section — A “From the brand” area lets sellers showcase their narrative and embed a direct link to their Amazon Brand Store.
• Drag‑and‑drop builder — The interface requires no design background; sellers can assemble modules with a few clicks.
• Cross‑listing boost — One Brand Story update automatically refreshes every product page tied to the brand, amplifying reach across the catalog.

How A+ Content Works

1. Eligibility verification — Sellers must have an active Brand Registry entry linked to a trademark registered for the South African marketplace. For example, a cosmetics brand that secured a South African trademark can immediately open the A+ manager.
2. Module selection — Within Seller Central, users choose from pre‑designed modules such as “Lifestyle image with overlay text” or “Feature comparison chart.” A seller of kitchen appliances might pick a side‑by‑side chart to contrast wattage and capacity across models.
3. Content upload — High‑resolution photos, concise copy, and data points are dragged into the chosen slots. A fashion retailer could upload runway‑style photos alongside bullet‑point highlights of fabric technology.
4. — The platform renders a live preview for desktop and mobile views, allowing sellers to tweak spacing or swap images. A seller of outdoor gear might notice that a mountain‑scene image looks cramped on mobile and replace it with a tighter crop.