Overview

A+ Content is Amazon's built-in tool that allows brand-registered sellers to upgrade their product detail pages with visually rich descriptions, comparison charts, and brand storytelling elements. Rather than relying solely on standard text-based bullet points and descriptions, sellers can use A+ Content to present their products through enhanced layouts that combine images, formatted text, and branded modules. For sellers looking to stand out in competitive categories, A+ Content represents one of the most accessible ways to improve listing quality and conversion rates.

Key Points / What Sellers Need to Know

• No additional fees — Amazon does not currently charge sellers for adding A+ Content, including both the standard Enhanced Product Description and A+ Brand Story features. Amazon has stated that if fees are ever introduced for new A+ Content types, sellers will receive advance notice and existing content will not be affected.
• Brand Registry required — To access A+ Content, sellers must have an active Brand Registry enrollment or be approved through certain managed selling programs such as Launchpad or Amazon Exclusives.
• Professional selling plan mandatory — Only sellers on a Professional selling plan can create and publish A+ Content. Individual sellers do not have access to this feature.
• Role-based access — Sellers must have either an Administrator or Content Manager role assigned through Brand Registry for the brand associated with the ASIN they want to enhance.
• Two main content types — A+ Content includes the Enhanced Product Description for detailed product features and the A+ Brand Story for showcasing your brand identity and values directly on the listing.

How A+ Content Works

A+ Content replaces the standard product description section on your Amazon detail page with a richer, more visually engaging layout. Sellers access the A+ Content Manager through Seller Central, where they can select from a library of pre-built content modules. These modules include options for image-and-text combinations, comparison charts, technical specification tables, and full-width banner images. Once created, the content is applied to specific ASINs within your brand catalog. The content goes through a review and approval process before it appears live on your product pages, which typically takes around seven business days.