Overview

Amazon's A+ Content feature allows brand-registered sellers and authorized resellers to transform their standard product detail pages into visually rich, informative listings. By replacing basic text descriptions with enhanced layouts featuring custom images, comparison charts, and brand storytelling elements, sellers can better communicate product value and help shoppers make confident buying decisions. Understanding how to use A+ Content effectively is essential for any brand owner looking to stand out in Amazon's competitive marketplace.

Key Points / What Sellers Need to Know

• Three content types available — Amazon offers Basic A+, Premium A+, and Brand Story content, each with different capabilities and eligibility requirements.
• No cost for basic features — Standard A+ Content modules are available at no additional charge to brand-registered sellers, making it accessible to businesses of all sizes.
• Premium A+ requires qualification — To unlock advanced features like interactive hotspots and video modules, sellers must have a published brand story across all catalog ASINs and at least 15 approved A+ projects in the past 12 months.
• Review takes up to seven business days — After submitting content, expect a review period before approval, with publication completing within 24 hours once approved.
• Strict image and content guidelines apply — All images must be RGB color space, under 2MB, and at least 72 dpi, with no animations, watermarks, QR codes, or external links permitted.
• Bulk application supported — Sellers can apply A+ Content to up to 10,000 ASINs at once through bulk upload, streamlining management for large catalogs.

Types of A+ Content

Amazon provides three distinct content formats for product detail pages. Basic A+ Content appears in the product description section and offers modules for custom headers, images, text layouts, and comparison charts through a rich-text editor, with up to five modules per page and a maximum image width of 970 pixels. Premium A+ Content also occupies the description section but adds advanced interactive elements including hotspot images, multiple video placements, enhanced comparison charts, carousel modules, and Q&A sections, supporting up to seven modules with larger 1,464-pixel-wide images. Brand Story content sits in a dedicated "From the Brand" section and supports a carousel of up to 19 pre-formatted cards with full-screen backgrounds, image and text cards, and links to products and brand stores. Brand Story can be paired with either Basic or Premium A+ Content, though it is not available for books, music, video, or DVD categories.