Overview

Over the last year and a half, German seller Daniel has taken ten products from concept to live listings, averaging a new launch roughly every seven weeks. He is now rolling out a private‑label family in what he calls the most competitive niche on Amazon, a move that demonstrates how disciplined data work, layered sourcing and a brand‑first mindset can unlock growth even where profit margins are thin and compliance hurdles are high.

Key Points

• Ten launches in 18 months — By compressing product development cycles to about seven weeks per item, Daniel proved that a repeatable workflow can sustain rapid market entry without sacrificing quality.
• Deliberate entry into a saturated segment — He selected a category crowded with listings, razor‑thin margins and strict regulatory standards to stress‑test his operational playbook and prove scalability.
• Research anchored in keyword volume and competitor profit — Every idea was vetted against search‑term data, trend velocity and the profitability of top rivals before any supplier outreach began.
• Multi‑supplier safety net and three‑phase quality control — Daniel secured at least three manufacturers per product, then instituted initial sample review, mid‑production audit and final pre‑shipment inspection to guard against stockouts and Amazon policy breaches.
• Brand‑centric launch of a three‑item family — Instead of a single SKU, the new venture introduces a biodegradable dish brush, a reusable silicone lid and a compostable trash bag, all wrapped in a unified visual identity that encourages cross‑selling.
• Projected 15 % lift in average order value — By aligning the trio under one storefront, Daniel expects Amazon’s “Frequently Bought Together” engine to push bundled purchases, a tactic that historically adds roughly fifteen percent to basket size in comparable launches.

How Daniel Builds His New Amazon Brand

1. Intensive niche validation — He extracts the top 200 search terms in the target category, filters out any keyword below 5,000 monthly searches, and discards terms linked to return rates above ten percent; for instance, “eco‑friendly kitchen sponges” met the volume test but showed a 12 % return incidence, so it was eliminated.