Overview

In episode 94 of the Amazon Masterclass, Adriana Rangel walked sellers through Amazon’s freshly released data sets that promise sharper product visibility and higher profit margins. The session, hosted by Helium 10, broke down practical steps for pulling the new metrics into everyday catalog management, enabling sellers to fine‑tune listings, price dynamically, and forecast demand with greater confidence.

Key Points

• Expanded search metrics — Amazon now surfaces long‑tail keyword volume at the individual keyword level, allowing sellers to uncover low‑competition niches such as “biodegradable pet waste bags” that were previously invisible.
• Dynamic pricing history — The platform supplies a chronological record of competitor price changes, giving sellers concrete evidence to justify a 7 % price increase when a rival’s discount expires.
• Inventory turnover indicators — Category‑wide estimated sales velocity is displayed, so a seller of stainless‑steel water bottles can predict a weekly outflow of roughly 150 units and schedule reorders before stock dips below 20 % of the maximum.
• Policy‑change alerts — Early notifications now warn sellers of upcoming listing requirement updates, preventing sudden suspensions like the one experienced by a seller of children’s toys in March 2024.
• Segmented review analytics — Reviews can be filtered by star rating and keyword, revealing that 42 % of five‑star comments for a kitchen gadget mention “easy cleaning,” while 18 % of two‑star reviews cite “short battery life.”
• Regional performance dashboard — Sales, conversion, and advertising metrics are broken out by geography, enabling a fashion accessories brand to allocate extra ad spend to the Midwest where conversion rates are 1.3 × the national average.

How the New Data Access Works

1. Enable the data module — Log into the Helium 10 “Insights” hub and toggle the “Expanded Data” switch; for instance, María, who sells pet accessories, activates the feature and instantly sees long‑tail keyword volumes appear on her dashboard.