Overview

In a Helium 10 podcast recorded in early March 2026, Regina Garza and Adriana Rangel broke down the exact tactics that let food‑brand owners turn a niche product into a national Amazon presence. Their discussion matters because the grocery segment on Amazon is still growing faster than most other categories, and the platform remains the most efficient way for food manufacturers to reach millions of shoppers. Sellers who ignore these strategies risk being left behind as competitors capture the hungry audience.

Key Points

• Brand Registry enrollment — After securing a USPTO trademark, Regina added her artisanal sauce line to Amazon Brand Registry, which eliminated counterfeit listings and unlocked premium advertising tools.
• Keyword‑rich product titles — Adriana’s rewrite of her snack‑bar titles to include “vegan protein bar” and “non‑GMO snack” pushed the listings into the top five results for those queries.
• Enhanced Brand Content (EBC) adoption — Both hosts added lifestyle photography and full nutrition panels, which lifted conversion rates by double‑digit percentages within weeks.
• FBA logistics optimization — By shipping bulk inventory to Amazon fulfillment centers, the sellers qualified for Prime, cut delivery windows to two days, and saw average order values increase by roughly 12 %.
• Sponsored Brands campaigns with custom storefronts — Launching headline ads that directed shoppers to a curated brand store generated a noticeable spike in repeat purchases and lowered cost‑per‑click compared with generic Sponsored Products ads.

How to Grow a Food Brand on Amazon

1. Secure a trademark and join Brand Registry — Register your brand’s trademark with the USPTO, then upload the certificate to Amazon; Regina’s gluten‑free tortilla chips were protected from counterfeit sellers the moment her Brand Registry application was approved.
2. Perform deep keyword research and rewrite listings — Use Helium 10’s Magnet or Cerebro to uncover high‑volume terms, then embed those keywords plus a clear benefit statement in the title; Adriana inserted “vegan protein bar” and “non‑GMO snack” into her title, which vaulted the product into the top‑five search positions.