Overview

In episode 85 of the Spanish‑language Serious Sellers Podcast, hosts Gonzalo Zamora and Adriana Rangel outline a roadmap for sellers to boost brand equity by pairing Amazon sales with a self‑hosted storefront and international marketplace expansion. Diversifying sales channels lowers reliance on Amazon’s algorithm, opens new revenue streams, and gives brands greater control over customer experience.

Key Points

• Own storefront — Launching a dedicated e‑commerce site lets sellers capture traffic that never reaches Amazon and build a direct relationship with shoppers.
• International marketplaces — Adding listings on Amazon Mexico, Europe or other regions exposes the brand to buyers who do not shop on the home‑market Amazon store.
• Experience control — A private website lets merchants dictate design, return policies and promotional tactics, reinforcing a premium brand perception.
• Customer data access — Sales outside Amazon generate email addresses, purchase histories and browsing behavior that can fuel email and retargeting campaigns.
• Inventory balancing — Distributing stock across a website and multiple Amazon locales smooths demand spikes and reduces out‑of‑stock incidents on any single channel.
• Policy‑change buffer — Revenue from several platforms shields the business when Amazon updates fees, advertising rules or account‑health requirements.

How Brand Expansion Works

1. Build a web store — Choose a platform such as Shopify or WooCommerce, then create a site that mirrors the brand’s visual identity. For instance, a sports‑nutrition company launches a site featuring workout blogs that attract fitness enthusiasts beyond Amazon shoppers.
2. Sync Amazon catalog — Connect the Amazon listings to the storefront with a multichannel inventory tool so each SKU appears automatically on the website. A seller of phone accessories sees the same product code listed on both Amazon and the new site, eliminating manual entry errors.
3. Tailor listings per marketplace — Research local language, regulatory requirements and pricing conventions, then publish marketplace‑specific product pages. A vendor of smart‑home gadgets translates descriptions into German and adjusts prices according to the euro exchange rate for Amazon Germany.