Overview

Starting June 5 2024, Amazon will automatically block any listing that lacks proof of compliance with the European Union’s WEEE (Waste Electrical and Electronic Equipment) directive. The enforcement targets thousands of SKUs across consumer electronics, home appliances, and lighting categories. Sellers who do not provide the required registration evidence risk immediate removal of their products and potential account penalties, making rapid compliance essential.

Key Points

• Compliance deadline – June 5 2024 — All active listings without a valid WEEE registration will be suspended automatically.
• Scope of affected items — Devices such as Bluetooth speakers, USB chargers, LED fixtures, and any equipment with a net voltage of 1 kV or less fall under the directive.
• Mandatory registration — The legal manufacturer or importer must enroll with the appropriate national WEEE authority and submit yearly collection forecasts.
• Amazon’s central upload hub — A dedicated portal (https://bit.ly/amz_weee) is provided for sellers to upload registration certificates, collection plans, and any conformity documentation.
• Consequences of non‑compliance — Beyond listing removal, Amazon may impose account suspensions, fines, or other financial sanctions.
• Success story — Berlin Brands Group pre‑registered every brand in its catalog and reported a seamless transition with no sales interruption.

How the WEEE Compliance Process Works

1. Identify applicable products — Determine whether each SKU appears on the EU’s WEEE product list.

   • Example: A manufacturer of 5‑watt LED strips discovers that lighting products are classified under the “lighting” category and therefore require registration.

2. Enroll with the national WEEE authority — Create an official account as a manufacturer or importer and obtain a registration number.

   • Example: A Polish supplier registers its line of Bluetooth headphones with Poland’s WEEE agency and receives the identifier PL‑WEEE‑2024‑001.