Overview

Arturo Espinoza and Adriana Rangel discuss their experiences selling on Amazon United States versus Amazon Mexico in episode 78 of the Serious Sellers Podcast. They compare growth potential, competition intensity, and entry barriers to help sellers decide which marketplace offers the better launchpad for new products. Their findings are especially relevant for entrepreneurs planning to expand beyond their home market.

Key Points

• Mexican market expansion — Amazon Mexico’s shopper base is adding new users at a fast pace, driven by the country’s rising comfort with online purchases.
• U.S. ecosystem size — The United States platform still hosts the largest pool of active buyers and the widest assortment of categories, resulting in the highest overall sales volume.
• Competitive saturation — Seller density is markedly higher in the U.S., whereas many Mexican niches remain lightly populated, making it easier to achieve visibility.
• Entry requirements — Compliance rules and logistics fees are stricter and costlier in the United States, while Mexico offers simplified shipping programs and lower referral rates for selected items.
• Consumer buying habits — Mexican shoppers prioritize low prices and fast delivery, whereas American buyers tend to value brand variety and extensive review histories.
• Pricing strategy differences — Aligning prices with local purchasing power is critical; a price point that succeeds in the U.S. may appear overpriced in Mexico and vice‑versa.

How the Market Landscape Differs

1. Local demand analysis — Sellers examine marketplace search data; for instance, the keyword “cargador inalámbrico” registers fewer monthly searches in Mexico but converts at a higher rate because fewer sellers compete for those queries.

2. Competitive assessment — By reviewing category listings, a facial‑care product that faces hundreds of rivals in the United States might only encounter a few dozen competitors in Mexico, opening a clear path to early ranking.