Overview

In early 2018, Adriana Rentería and her father launched their first Amazon seller account, turning a family‑run craft hobby into a scalable e‑commerce business. Their story shows how artistic talent, clear role division, and low‑cost growth tactics can generate a national presence without heavy advertising spend—insights every Amazon seller should study.

Key Points

• First Amazon launch in 2018 — Adriana and her dad opened a brand‑new seller profile shortly after recognizing a gap for handcrafted kits on the marketplace.
• Artistic design as a conversion driver — By applying her graphic‑design background to packaging and product photography, they lifted click‑through and purchase rates compared with generic competitors.
• Family‑based task split — The father handled storage, inventory prep, and FBA shipments, while Adriana focused on branding, copywriting, and customer outreach.
• Organic growth through reviews and SEO — Without spending on Sponsored Products, the duo relied on five‑star feedback and keyword‑rich listings to climb Amazon’s internal search rankings.
• Iterative product development — Each new SKU was released only after trend research and analysis of existing customer comments, allowing rapid adjustments to color palettes, themes, and bundle sizes.
• Catalog expansion to five items in two years — Starting with a single children’s painting kit, they added four more variations—such as “nature art” and “holiday themes”—by continuously refining the offering based on sales data.

How the Amazon Selling Journey Works

1. Spot a market gap — Adriana noticed that safe, educational art kits for kids were scarce on Amazon; she confirmed the demand by reviewing search volume for “kids painting kit” and noting the limited results.
2. Create a visual brand identity — Leveraging her design skills, she crafted bright, child‑friendly label artwork and illustrated instruction sheets, giving the product a distinctive shelf‑presence that stood out in thumbnail views.