Overview

Helium 10’s “Serious Sellers” podcast has demonstrated how a well‑structured audio series can become a brand‑building engine for Amazon merchants, topping five million downloads since its debut. Sellers who want to tap into the same audience need a step‑by‑step plan that covers idea generation, production, publishing, and promotion. This guide breaks each phase into concrete actions so Amazon sellers can launch a podcast that fuels traffic, credibility, and sales.

Key Points

• Targeted concept — By focusing on seasoned Amazon sellers, the podcast attracted more than 10,000 regular listeners within the first half‑year.
• Fixed release cadence — Dropping a fresh episode every Tuesday kept listeners returning and helped the show reach the 5 M‑download milestone.
• High‑quality audio — Using a USB condenser mic and Audacity’s noise‑reduction tools lifted sound clarity, cutting listener drop‑off by roughly 15 %.
• Purposeful guest lineup — Featuring top‑ranking sellers and service providers boosted credibility and sparked cross‑promotion, causing a 30 % surge in referral traffic after each guest appearance.
• Cross‑platform promotion — Sharing episodes through Helium 10’s email list, YouTube channel, and Amazon storefront turned a single podcast drop into an average of 2,000 extra product‑page views.

How to Build a Podcast

1. Identify niche and promise — Choose a narrow seller segment, such as private‑label owners, and decide the unique insight each episode will deliver; the “Serious Sellers” series promised actionable tactics that cut through Amazon’s algorithm, instantly resonating with its audience.
2. Create a content calendar and format — Map out topics for a full year, settle on a 30‑minute interview style, and lock a release day; the team branded their slot as “Tool Talk Tuesdays,” giving listeners a predictable rhythm that lifted subscription numbers.
3. Assemble gear and recording space — Purchase a dependable USB microphone (e.g., Audio‑Technica AT2020), add a pop filter, and record in a quiet room with soft furnishings; this configuration eliminated echo and background chatter, producing a crisp listening experience.