Overview

In episode #60 of the Serious Sellers Podcast, Adriana Rangel dissected the most recent “Bigger · Better · Launch” webinar hosted by Helium 10 in January. The session introduced a suite of upgraded tools designed to lift product discoverability, improve ad efficiency, and safeguard stock levels for Amazon merchants. Sellers aiming to expand their brands should integrate these tactics immediately to stay competitive.

Key Points

• Expanded Keyword Harvest — Cerebro now returns up to 500 relevant terms for each competitor ASIN, giving sellers a broader pool of untapped search phrases.
• Integrated Listing Builder — Scribbles works hand‑in‑hand with a new “Keyword Scorecard,” directing the placement of high‑impact keywords across titles, bullet points, and backend fields.
• AI‑Powered PPC Management — Adtomic’s automated bid‑adjustment engine can boost spend on converting keywords by roughly 15 % while trimming waste on under‑performing terms.
• Dynamic Inventory Guard — The refreshed Inventory Protector includes a “Dynamic Threshold” that automatically limits purchase quantities when sales spikes occur during flash promotions.
• Multi‑Step Review Outreach — Follow‑Up now supports a sequence of emails across several channels, lifting post‑purchase review rates by an estimated 2‑3 % each month.

How Helium 10’s New Strategies Work

1. Deep‑Dive Keyword Research — A seller inputs a high‑ranking competitor’s ASIN (for example, a best‑selling silicone baking mat) into Cerebro. The tool generates a list of 420 keywords, highlighting 85 terms that each exceed 5,000 monthly searches. The seller then selects the dozen most promising, low‑competition keywords for their own product.
2. Optimized Listing Construction — Within Scribbles, the chosen keywords are dropped into the “Keyword Scorecard.” The system flags that the phrase “heat‑resistant silicone baking mat” belongs in the title, while attributes like “non‑stick” and “dishwasher safe” should appear in the bullet points. The seller updates the listing, ensuring each flagged term meets the recommended density and placement.