Overview

Helium 10’s episode #584 walks sellers through two recently added tools—Search Query Performance (SQP) and Product Opportunity Explorer (POE). Launched in the 2023 platform refresh, these features give real‑time visibility into keyword traffic and reveal untapped product niches. Sellers who rely on data‑driven decisions can use SQP to fine‑tune ad spend and POE to prioritize new inventory, making both tools essential for growth.

Key Points

• SQP shows exact metrics — The dashboard lists impressions, clicks, CTR, conversion rate, and ACoS for every keyword that drives traffic to a listing.
• SQP tracks weekly trends — A line graph highlights week‑over‑week shifts, letting sellers spot seasonal peaks or sudden drops in demand.
• POE estimates market size — By aggregating Amazon’s internal sales data, POE reports an estimated monthly unit volume for each keyword.
• POE assigns a competition rating — Keywords receive a Low, Medium, or High score based on seller count, price spread, and review density.
• Both tools feed Brand Metrics — SQP and POE data flow into Helium 10’s Brand Metrics, giving a single view of organic performance versus paid campaigns.
• Custom alerts trigger actions — Users can set thresholds for impression loss or rising competition, prompting immediate optimization steps.

How Search Query Performance Works

1. Data collection — Helium 10 pulls raw search‑term information from Amazon’s Advertising API and the Seller Central “Search Term” reports. For example, a seller of reusable silicone bags sees the term “eco‑friendly food storage” logged with 14,800 impressions in the past 30 days.
2. Metric calculation — The platform computes click‑through rate (CTR), conversion rate (CR), and advertising cost of sales (ACoS) for each term. In the same case, “eco‑friendly food storage” records a 5.9 % CTR and a 3.7 % CR.
3. Visualization and filtering — Results appear in a sortable table and a line chart, highlighting top‑performing queries and those in decline. Sellers can filter by date range, campaign type, or ASIN to isolate the data they need.