Overview

A nine‑figure e‑commerce operator revealed that Amazon still fuels the bulk of his earnings, while Walmart, TikTok, and Target together make up a secondary revenue layer. The way he structures, fulfills, and markets each channel provides a practical roadmap for sellers who rely heavily on Amazon but want to broaden their income sources.

Key Points

• Amazon as the primary engine — The Amazon storefront delivers the lion’s share of sales, serving as the core growth driver for the business.
• Walmart climbing the ladder — After tapping into Walmart’s fulfillment network, the marketplace now ranks as the second‑largest source of orders.
• TikTok driving fresh traffic — Short‑form video ads on TikTok consistently funnel new visitors to Amazon listings, lifting conversion percentages.
• Target capturing premium shoppers — By listing higher‑margin variants on Target, the seller taps into a more affluent buyer segment and enjoys larger average order values.
• Unified data management — A single dashboard synchronizes inventory counts and price adjustments across all four platforms, preventing stockouts and safeguarding margins.

How the Multi‑Channel System Works

1. Select a flagship SKU and launch on Amazon — The seller picks a high‑potential product, crafts an Amazon detail page loaded with relevant keywords and crisp images, then enrolls the item in FBA. Example: A newly designed kitchen multitool is uploaded, quickly climbs into the top‑10 best‑seller rank, and accounts for the majority of monthly revenue.

2. Duplicate the SKU on Walmart and align fulfillment — The same product is listed on Walmart.com, and the seller signs up for Walmart’s two‑day delivery program, routing orders through the existing Amazon FBA stock. Example: The kitchen multitool appears on Walmart’s search results, and the FBA warehouse simultaneously satisfies both Amazon and Walmart purchases, eliminating the need for a separate warehouse.