Overview

In episode 56 of the Spanish‑language “Serious Sellers Podcast,” Adriana Rangel and Rodrigo Cobar discuss how adding a Brand Manager to an Amazon team can speed up growth. The hour‑long conversation shows the tangible ways a brand‑focused manager reshapes product listings, inventory planning, and profitability. Sellers aiming to scale should understand this role before deciding whether to hire one.

Key Points

• Cross‑functional expertise — A Brand Manager blends marketing, supply‑chain, and data‑analysis skills to keep every decision aligned with the brand’s long‑term vision.
• Listing optimization — By refining titles, bullet points, and backend keywords, the manager can lift conversion rates without raising advertising spend.
• Smart inventory planning — Demand forecasts and seasonal trend data are used to prevent stock‑outs and lower storage fees.
• Dynamic pricing — Real‑time price adjustments respond to competitor moves and market elasticity, protecting margins.
• A+ content creation — High‑quality images, lifestyle videos, and comparison charts boost buyer confidence and cut return rates.
• Reputation monitoring — Continuous tracking of reviews and customer questions enables rapid responses that safeguard brand perception.

How a Brand Manager Works

1. Brand audit — The manager reviews the existing catalog, flags underperforming listings, and suggests concrete changes; for instance, they might replace a vague supplement title with “Vitamina C 1000 mg – Antioxidante Potente” to capture targeted searches.
2. Structured content roadmap — A timeline is built for producing images, videos, and A+ copy, assigning owners and deadlines; a typical plan could schedule a 30‑second usage video for a kitchen gadget to go live with the next page update.
3. Keyword strategy — Using keyword‑research tools, the manager selects high‑volume, low‑competition terms and inserts them into backend fields; an example is adding “cable de carga rápido USB‑C” to the hidden keywords of a mobile accessory.