Overview

Helium 10 announced a batch of new utilities in its recent podcast episode, targeting Amazon sellers who need sharper insight into ad spend, stock fluctuations, and listing relevance. Rolled out in the November “BBL” roundup, the features include competitor‑PPC mapping, instant budget‑exhaust alerts, detailed inventory change tracking, and a relevance scoring engine. Sellers who base decisions on data should adopt these tools to keep pace with Amazon’s evolving algorithm and stay competitive.

Key Points

• Competitor PPC Mapping — Extracts the exact keyword list, bid amounts, and ad copy of the three highest‑ranking advertisers for any chosen term.
• Budget‑Exhaust Alerts — Sends push‑notifications and emails the moment a Sponsored Products or Sponsored Brands campaign reaches its daily cap.
• Inventory Change Log — Records every stock adjustment Amazon makes, from inbound receipts to safety‑stock overrides, with timestamps.
• Relevance Scoring — Generates a 0‑to‑100 rating that reflects how well a listing aligns with current shopper search behavior.
• Monthly BBL Dashboard — Summarizes the past month’s Best‑Buy‑List metrics, highlighting top‑selling categories, price movements, and review velocity.

How the New Helium 10 Features Work

1. Competitor PPC Mapping — The tool queries the Amazon Advertising API for the three advertisers that dominate a selected keyword, pulls their exact‑match, phrase‑match, and broad‑match terms, captures the bid values they are using, and snapshots the headline or product copy displayed. Example: When a seller inputs “organic cotton sheets,” the interface reveals that Rival A bids €1.12 on an exact match, while Rival B runs a phrase match at €0.85 and displays a headline that emphasizes “luxury softness.”

2. Budget‑Exhaust Alerts — Helium 10 continuously reads daily spend data for each active campaign. As soon as spend equals 100 % of the allocated budget, the system fires an in‑app push notification and an email to the user. A seller running a €50‑per‑day Sponsored Brands campaign receives an alert at 11:58 AM, giving a chance to pause the ad or raise the budget before the day ends, thereby avoiding lost impressions.