Overview

In November, Helium 10 rolled out the “Bigger.Better.Launch” webinar, unveiling a suite of new tools and upgrades aimed at speeding up Amazon sellers’ product launches. The enhancements touch core areas such as keyword research, inventory planning, and pay‑per‑click automation, giving sellers a tighter, data‑driven workflow. Early adopters can expect shorter time‑to‑market and stronger placement in Amazon’s search results.

Key Points

• Real‑time keyword tracking — The refreshed Keyword Tracker now records daily ranking shifts, enabling a phone‑accessory seller to spot a 10 % drop in position within 24 hours and react before sales dip.
• Unified launch dashboard — A single panel now aggregates sales figures, review counts, and ad performance, so a nutritional‑supplement brand can view all launch metrics without toggling between separate screens.
• AI‑powered inventory forecasting — The new Inventory Forecast module blends historical sales with seasonal trends to recommend optimal stock levels, helping an educational‑toy business avoid out‑of‑stock events during peak holidays.
• Automated PPC bidding — Auto‑Bid automatically raises or lowers bids based on keyword competitiveness; a sports‑apparel seller reported a 15 % reduction in cost‑per‑acquisition after enabling the feature.
• Instant infringement alerts — A real‑time monitoring system notifies sellers the moment a competitor copies a product listing, allowing a kitchen‑ware merchant to launch a Brand Registry dispute within minutes.
• Seamless Brand Registry integration — The updated connection validates brand ownership automatically, removing manual steps for an organic‑cosmetics line and accelerating the protection of its listings.

How Bigger.Better.Launch Works

1. Create a launch project — Sellers start by opening a new project in the Helium 10 console, entering details such as product category, target price, and planned launch date. For example, a travel‑backpack company sets a goal of selling 5,000 units within the first 30 days.
2. — Keyword Tracker generates a list of relevant terms, complete with search volume and competition scores. A LED‑lamp retailer selects five high‑intent, low‑competition keywords like “energy‑saving desk lamp” to build the listing.