Overview

Helium 10 rolled out a fresh masterclass titled “2024 Amazon Keyword Research Masterclass: Part 1” in early 2024, teaching sellers how to exploit search‑volume data to capture more organic traffic. The training spotlights the Cerebro reverse‑ASIN tool, showing how it can pull every keyword a rival product ranks for, assign demand metrics, and flag rising trends. Mastering these tactics lets sellers fine‑tune titles, bullet points, and backend terms, ultimately driving higher conversion rates and better ad efficiency.

Key Points

• Search‑volume insight — Cerebro attaches a monthly search count to each discovered term, enabling sellers to prioritize high‑demand phrases such as “organic cotton baby blanket” (roughly 12,000 searches) over ultra‑niche variants.
• Competitor keyword mapping — By feeding a competitor’s ASIN into the platform, sellers receive a full list of that product’s ranking keywords, for example uncovering that a best‑selling stainless‑steel water bottle also appears for “eco‑friendly hydration” and “BPA‑free bottle.”
• Demand trend detection — The tool flags keywords with upward search trajectories, like the 28 % month‑over‑month rise in “vegan protein powder,” allowing sellers to insert timely modifiers before the niche becomes saturated.
• Opportunity scoring — Cerebro calculates an “Opportunity Index” that blends search volume with competition intensity, surfacing low‑competition, high‑volume terms such as “hand‑stitched leather journal” (≈4,800 searches, competition score 0.22).
• Reverse ASIN lookup — Users can run their own product’s ASIN to see which keywords already generate impressions, then expand the list with related, higher‑volume terms like “luxury leather journal” (≈6,200 searches).
• Data export for analysis — All keyword rows can be downloaded as a CSV file, giving sellers the flexibility to run pivot tables, regression models, or custom scoring systems in Excel or Google Sheets.

How Cerebro Works

1. Enter an ASIN — Paste a competitor’s or your own product’s ASIN into Cerebro’s search field; for instance, a seller investigating a top‑rated Bluetooth speaker types ASIN B08XYZ123, prompting the engine to retrieve the underlying keyword set.