Overview

External traffic can push an Amazon product beyond the limits of Amazon’s own search, bringing new shoppers and higher conversion odds. By tapping channels such as social networks, search engines, email lists, and influencers, sellers can diversify demand and lower dependence on expensive Amazon‑only PPC.

Key Points

• Social‑Media Funnels — Directing Instagram followers to a product link with a clear “Shop on Amazon” button can lift click‑through rates by roughly 30 % when the CTA is prominent.
• Influencer Partnerships — A micro‑influencer who reaches 15 k engaged fans generated a sales increase about 4.2 times higher after posting a short video that included a direct Amazon storefront link.
• Content‑Driven SEO — A how‑to blog that ranks on Google’s first page for “best waterproof Bluetooth speaker” can channel more than 200 visitors each month straight to the Amazon detail page.
• Email List Promotions — Sending a targeted newsletter that features a limited‑time Amazon coupon lifted conversion for a niche kitchen gadget brand by roughly 12 %.
• Paid Search & Display Ads — Running Google Shopping ads that point straight to the Amazon listing produced a cost‑per‑acquisition about 1.8 times lower than the same SKU’s Amazon Sponsored Products campaign.
• Affiliate & Referral Programs — Adding Amazon’s Native Shopping Ads to a partner website contributed an extra 5 % of daily sales without any additional ad spend.

How to Drive External Traffic

1. Choose the Right Social Platform — Identify where your ideal buyer spends time (e.g., TikTok for trendy tech accessories). Post a 15‑second demo, attach a swipe‑up or bio link that lands on the Amazon product page, and sprinkle a time‑limited discount code to spur immediate clicks.
2. Launch Influencer Campaigns — Find creators whose audience matches your buyer persona, give them a unique Amazon storefront URL and a custom coupon. Their authentic review drives followers straight to your listing, while the coupon lets you track ROI per influencer.