Overview

Amazon’s marketplaces across Brazil, Mexico, Colombia and other Latin American countries now expose sellers to an audience of roughly 500 million shoppers. The region can be entered without pre‑stocking inventory, thanks to Amazon’s cross‑border fulfillment options, making it a fast‑track for brands looking to diversify revenue streams.

Key Points

• 500 million potential customers — The combined shopper base of Amazon’s LATAM sites surpasses half a billion, instantly expanding the addressable market for existing product lines.
• No need for local stock — Export‑fulfillment and FBA programs let sellers list items while Amazon handles storage, picking and international shipping from a U.S. warehouse.
• Localized product copy — Titles, bullet points and descriptions must be translated into Portuguese for Brazil and Spanish for Mexico to meet marketplace standards and boost conversion rates.
• Automated tax handling — Amazon’s built‑in calculation of import duties, VAT/GST and local taxes removes most of the paperwork traditionally required for cross‑border sales.
• Unified advertising — Sponsored Products and Sponsored Brands can be deployed across multiple LATAM marketplaces from a single campaign interface, simplifying budget management.

How Expanding to Latin America Works

1. Select target marketplaces — Identify which LATAM sites align with your product category and growth goals.

   • Example: A home‑decor brand starts with Brazil because market reports show strong demand for decorative accessories, then adds Mexico after confirming a steady sales velocity.

2. Enroll the new marketplace in Seller Central — Use the “Global Selling” tab to attach the chosen country to your existing account.

   • Example: After signing into Seller Central, a seller clicks “Add a Marketplace,” picks “Mexico,” accepts the localized terms of service, and the Mexico storefront becomes active within minutes.