Overview

Helium 10 unveiled a suite of upgrades during its October “Bigger.Better.Launch” webinar, hosted by Adriana Rangel. The new capabilities sharpen product discovery, enrich keyword intelligence, streamline listing creation, and automate launch monitoring, giving Amazon sellers fresh tools to accelerate growth and stay ahead of the competition.

Key Points

• Expanded Black Box filters — Users can now layer up to five additional criteria—such as daily sales growth rate or review velocity—allowing a tighter focus on emerging niches.
• AI‑powered Keyword Tracker — A machine‑learning engine forecasts weekly keyword rank shifts, alerting sellers before a drop impacts traffic.
• Cerebro 2.0 depth boost — The reverse‑ASIN analyzer now surfaces as many as 1,500 keyword ideas per product, up from the previous 800‑keyword ceiling.
• Launch Dashboard redesign — A consolidated, single‑page view merges inventory levels, PPC spend, and sales velocity for instant, cross‑metric adjustments.
• Profitability Calculator refresh — The tool now pulls Amazon’s 2024 fee schedule automatically, eliminating manual updates whenever referral rates change.
• Multi‑marketplace sync — Listing edits made in the U.S. can be propagated to Canada, Mexico, and the U.K. with a single click, preserving brand consistency across borders.

How Bigger.Better.Launch Works

1. Define research parameters — In Black Box, a seller selects “Home & Kitchen,” sets a minimum monthly revenue threshold of $5,000, adds the new “review velocity” filter, and caps results at products with fewer than 150 reviews. The engine returns 27 candidates, each accompanied by a sales‑trend chart.
2. Validate keywords with Cerebro 2.0 — The seller uploads an ASIN from the shortlist; Cerebro 2.0 instantly delivers 1,200 keyword suggestions, flagging those with a “high‑traffic, low‑competition” score. For instance, “eco‑friendly water bottle” shows 12,000 monthly searches and a competition index of 0.32.
3. Track rank predictions — The AI Keyword Tracker adds the chosen keywords to a monitoring list. Within 24 hours it predicts a 5 % rank dip for “stainless steel tumbler” due to a rival’s upcoming promotion, prompting the seller to raise bids before traffic declines.