Overview

Episode #440 of the Helium 10 podcast, hosted by Shivali, walks listeners through her personal growth from a single‑product seller to a multi‑SKU brand owner, dissects a real Walmart optimization case, and unveils a new market‑tracking suite built for large brands and agencies. The tools and tactics discussed give Amazon and Walmart sellers a way to react instantly to pricing wars, keyword shifts, and compliance alerts, making them essential for anyone looking to stay competitive across both marketplaces.

Key Points

• Seller evolution — Shivali describes how she began with one item, then expanded to a catalog that now spans several categories and dozens of SKUs, illustrating the scalability challenges many sellers face.
• Walmart optimization case — The podcast details a retailer’s move from manually created listings to a data‑driven approach, which produced a noticeable lift in search visibility and sales velocity on Walmart.com.
• Real‑time market‑tracking suite — Helium 10’s latest feature set pulls competitor pricing, review counts, and keyword rankings every hour, giving brands a live pulse on Amazon and Walmart activity.
• Agency‑focused capabilities — Bulk‑upload tools, white‑labelable dashboards, and multi‑client alert routing are built to let agencies manage dozens of accounts without duplicating effort.
• Actionable alerts and recommendations — The system not only flags policy violations or sudden rank changes but also suggests concrete title, bullet‑point, and price adjustments based on the latest market data.

How Advanced Amazon Market Tracking & Walmart Listings Works

1. Continuous data collection — The platform queries Amazon and Walmart APIs each hour to retrieve product details, pricing, inventory levels, and review metrics. Example: A seller of portable blenders sees a rival cut the price of a comparable model from $79.99 to $69.99 within a single day, triggering an immediate data refresh.
2. Automated trend detection — Raw data is fed into algorithms that highlight emerging keyword demand, seasonal inventory gaps, and price‑elasticity patterns. : The tool spots a rapid increase in searches for “eco‑friendly water bottles” and notes that the seller’s current listings lack that phrase, prompting a keyword‑gap alert.