Overview

In episode #415 of the Amazon Seller Strategies podcast, host Bradley sat down with two top‑performing Australian sellers. They shared tactics that are shaping 2023, from product bundling and regional fulfillment to travel‑linked shipping and profit diversification. Sellers on every marketplace can apply these methods to cut costs, boost sales velocity, and create income streams that aren’t tied solely to Amazon.

Key Points

• Bundled SKUs boost order value — Pairing a fast‑selling item with a low‑cost, complementary accessory under one ASIN raised average order totals while keeping advertising spend steady.
• Local fulfillment trims delivery time — Routing inventory to Amazon’s Sydney fulfillment center cut domestic shipping windows by roughly two days and shaved about 30 % off long‑haul freight charges.
• Seasonal PPC reallocation preserves budget — Pulling back Sponsored Products spend during the July‑August “winter lull” and shifting funds to early Q4 holiday campaigns kept ACoS flat and captured peak demand.
• Travel‑aligned freight saves transit days — Scheduling outbound freight pickups to coincide with personal travel itineraries eliminated an extra day of shipping time per load, turning a logistics cost into a time‑saving hack.
• Quarterly profit earmarking builds resilience — After locking in a consistent 20 % net margin, each seller automatically diverted a set slice of quarterly profit into low‑fee index funds and a small‑scale real‑estate syndicate, reducing reliance on Amazon earnings alone.
• Mastermind groups accelerate product launches — Participation in a peer‑to‑peer mastermind supplied niche product ideas, accountability, and rapid feedback on listings, shortening launch cycles by several weeks.

How the Discussed Strategies Work

1. Create a Bundle Listing — Select a high‑velocity product, attach a inexpensive, high‑perceived‑value add‑on (e.g., a silicone mat for a kitchen gadget), and list the combo as a single ASIN. The algorithm treats the bundle as a higher‑priced item, preserving keyword relevance while lifting the average sale price.