Overview

Brandon Young, co‑founder of Seller Systems and Data Dive, returned to the podcast to explain how his Amazon‑focused brands are handling rapid expansion. In 2023 his portfolio topped $20 million in revenue, prompting a deliberate push to enlarge the internal team and tighten keyword relevancy methods. Sellers should care because the tactics he shared provide a roadmap for scaling operations while preserving product visibility on Amazon.

Key Points

• $20 M in 2023 revenue — The combined sales of Brandon’s Amazon brands exceeded twenty million dollars, demonstrating the scale at which his processes must operate.
• Team grew to 15 full‑time staff — To match the sales surge, the core team expanded from five to fifteen members, adding dedicated PPC, SEO, and operations specialists.
• Three‑phase keyword relevancy model — A structured approach moves from broad seed terms to highly specific long‑tail keywords, boosting organic rankings for new listings.
• Data‑pipeline automation — Integrating Helium 10’s API with internal dashboards cut manual data‑entry time by roughly 60 percent, freeing analysts for strategic work.
• Two‑day cross‑functional sprints — Weekly sprint cycles align product research, listing optimization, and inventory planning, slashing time‑to‑market for new SKUs by about 50 percent.
• Performance‑based hiring — New hires undergo a 30‑day trial measured against KPIs such as ACOS reduction or keyword rank improvement, ensuring rapid ROI on headcount.

How Brandon’s Scaling Framework Works

1. Assess Current Capacity — The team runs a quarterly audit of order volume, ad spend, and fulfillment speed; for example, a projected $500 k supplement launch revealed the need for two extra PPC analysts.
2. Define Role‑Specific Objectives — Every new hire receives a KPI sheet; an inventory coordinator, for instance, is tasked with keeping a 98 percent in‑stock rate for the top 30 SKUs, tracked weekly.
3. Implement Structured Onboarding — New staff complete a two‑week program that mixes hands‑on training with Helium 10’s keyword tools and a live audit of an existing listing; a recent hire lifted a product’s primary keyword rank from #15 to #7 within a month.