#396 – Kevin King’s Best Amazon Hacks
Kevin King recommends toggling Amazon listings to “Out of Stock” instead of deleting them and adding a brief backorder note (e.g., “Expected restock within 7 days”) to keep the ASIN indexed. He also advises setting Helium 10 low‑stock alerts at a 5‑unit threshold and using YouTube searches filtered to channels with 5 k–50 k subscribers to find high‑engagement reviewers.
Overview
In a recent Helium 10 video, Kevin King shared two practical tactics that can help Amazon sellers maintain sales continuity and broaden their marketing reach. The first method lets you keep a product listing active when inventory runs out, while the second provides a repeatable process for finding YouTube creators who already review similar items. Implementing both strategies can protect your rankings and accelerate influencer outreach without costly trial‑and‑error.
Key Points
- Out‑of‑stock toggle — Instead of deleting a product when you run out of units, you can switch the listing to an “out of stock” status, preserving Buy Box eligibility and search visibility.
- Backorder note — Adding a brief “backorder – arriving soon” message in the description informs shoppers of pending restock while keeping the ASK searchable.
- Helium 10 low‑stock alerts — Setting an inventory trigger (for example, when quantity falls to five units) sends an instant notification, allowing you to reorder before the listing needs to be hidden.
- Targeted YouTube search — By entering product‑specific keywords together with terms like “review” or “unboxing,” you can surface creators who have already covered comparable products.
- Subscriber‑range filter — Limiting results to channels with 5 k–50 k followers focuses your outreach on influencers who have engaged audiences but are still approachable.
- Engagement‑based selection — Reviewing likes, comments, and view‑through rates helps you pick creators whose viewers show genuine interest, boosting the likelihood of a successful partnership.
How the Hacks Work
-
Switch listing to “Out of Stock” — When your inventory count hits zero, edit the fulfillment settings to mark the SKU as unavailable rather than removing the product. Example: A seller of a silicone kitchen mat updates the status, leaving the ASIN live while the Buy Box remains attached.
-
Insert a temporary backorder message — Add a concise line such as “Expected restock within 7 days” to the product description. The same kitchen‑mat seller places the note at the top of the description, signaling to shoppers that the item will return soon.
Analysis & Recommendations
Why This Matters
Keeping the ASIN live during stockouts preserves Buy Box eligibility and organic ranking, preventing loss of sales momentum. Automated 5‑unit Helium 10 alerts ensure timely reorders, while targeting YouTube creators with 5 k–50 k subscribers and strong engagement speeds up qualified influencer outreach.
Key Takeaways
- Switching a product to Amazon’s “Out of Stock” status retains the ASIN and Buy Box eligibility during zero inventory.
- Adding a backorder line such as “Expected restock within 7 days” keeps shoppers informed while the listing stays searchable.
- Helium 10 low‑stock alerts can be configured to trigger at 5 units, sending immediate email or push notifications.
- Filtering YouTube creator searches to channels with 5 k–50 k subscribers and high like‑to‑view ratios yields more responsive influencer prospects.
Recommended Actions
- →In Seller Central, edit the fulfillment settings of any SKU with zero inventory and select “Out of Stock” instead of deleting the product.
- →Open Helium 10 > Alerts, create a low‑stock trigger at 5 units, and enable email/push notifications for instant reorder alerts.
- →Search YouTube using "<product name> review" (or "unboxing"), apply the subscriber filter 5k‑50k, record channel name, contact email, views, and en...
Comments
Join the discussion
Log in or create an account to share your thoughts on this update.
No comments yet. Be the first to share your thoughts!