Overview

In a recent Helium 10 video, Kevin King shared two practical tactics that can help Amazon sellers maintain sales continuity and broaden their marketing reach. The first method lets you keep a product listing active when inventory runs out, while the second provides a repeatable process for finding YouTube creators who already review similar items. Implementing both strategies can protect your rankings and accelerate influencer outreach without costly trial‑and‑error.

Key Points

• Out‑of‑stock toggle — Instead of deleting a product when you run out of units, you can switch the listing to an “out of stock” status, preserving Buy Box eligibility and search visibility.
• Backorder note — Adding a brief “backorder – arriving soon” message in the description informs shoppers of pending restock while keeping the ASK searchable.
• Helium 10 low‑stock alerts — Setting an inventory trigger (for example, when quantity falls to five units) sends an instant notification, allowing you to reorder before the listing needs to be hidden.
• Targeted YouTube search — By entering product‑specific keywords together with terms like “review” or “unboxing,” you can surface creators who have already covered comparable products.
• Subscriber‑range filter — Limiting results to channels with 5 k–50 k followers focuses your outreach on influencers who have engaged audiences but are still approachable.
• Engagement‑based selection — Reviewing likes, comments, and view‑through rates helps you pick creators whose viewers show genuine interest, boosting the likelihood of a successful partnership.

How the Hacks Work

1. Switch listing to “Out of Stock” — When your inventory count hits zero, edit the fulfillment settings to mark the SKU as unavailable rather than removing the product. Example: A seller of a silicone kitchen mat updates the status, leaving the ASIN live while the Buy Box remains attached.

2. Insert a temporary backorder message — Add a concise line such as “Expected restock within 7 days” to the product description. The same kitchen‑mat seller places the note at the top of the description, signaling to shoppers that the item will return soon.