Overview

Bradley’s upcoming Asia tour will focus on Amazon’s Singapore marketplace, featuring interviews with local sellers Jordan Ken Lee and Jeremy Teo. Their stories illustrate how early success in Singapore can serve as a springboard to larger markets such as Amazon USA, while sourcing from Vietnam is emerging as a cost‑effective way to serve Southeast Asian buyers. Sellers should pay attention because the Singapore model offers a low‑risk entry point and a clear pathway to global expansion.

Key Points

• Local Seller Insight — Jordan Ken Lee and Jeremy Teo detail their product launches on Amazon.sg and the tactics they used to break into the U.S. marketplace.
• Cross‑Border Leverage — Both entrepreneurs credit early wins in Singapore with providing the inventory volume, review history, and logistics know‑how needed for Amazon USA.
• Vietnam Manufacturing Edge — The interviews highlight a shift toward Vietnamese factories that deliver lower production costs and faster sea‑freight to Singapore’s ports.
• Tour Itinerary Highlights — Bradley’s schedule includes face‑to‑face meetings with Singaporean sellers, visits to Ho Chi Minh City factories, and tours of Amazon fulfillment centers in the region.
• Actionable Framework — Attendees will receive a step‑by‑step guide for entering Singapore, optimizing listings, and scaling to additional Amazon marketplaces.

How Singapore Marketplace Works

1. Account Creation — Sellers add Singapore (Amazon.sg) to an existing Amazon Seller Central account, completing tax verification and bank‑account linking. Example: A kitchen‑ware brand based in Singapore selects “Singapore” from the marketplace dropdown, uploads the required tax documents, and activates the new marketplace.
2. Localized Listing Development — Product titles, bullet points, and descriptions are translated into English and optionally Mandarin, while prices are set in Singapore dollars (SGD). Example: The same brand lists a silicone spatula with an English title, adds Mandarin keywords for local shoppers, and prices it at SGD 29.99.