Overview

In August, Helium 10 rolled out a major software refresh that adds several automation‑focused tools for Amazon sellers. The enhancements target faster keyword tracking, deeper competitor insight, smarter PPC adjustments, and streamlined refund handling. Sellers aiming to boost organic visibility, cut ad spend, or reduce manual support work should evaluate the new capabilities right away.

Key Points

• Live Keyword Tracker — Rankings refresh every 15 minutes, letting merchants react to position shifts as they happen.
• Advanced Product Profiler — Supplies price and review history for up to 90 days across 50 rival ASINs, exposing pricing cycles and rating trends.
• Automated PPC Optimizer — Generates daily bid and budget recommendations based on the previous week’s performance metrics.
• Refund Manager Automation — Detects incorrect or missing refunds and builds ready‑to‑send tickets for Amazon Seller Support.
• Pro‑Strategies Learning Module — Delivers internal‑only tactics, such as using seasonal trend alerts to time product launches.

How the August Update Works

1. Real‑Time Keyword Monitoring — The system polls Amazon search results every quarter‑hour and updates each tracked term’s rank. Example: A seller of Bluetooth earbuds notices the keyword “wireless earbuds” climb from position 14 to 9 and instantly raises the associated ad bid to protect the gain.
2. Deep Competitive Profiling — The profiler aggregates historic pricing and review data for a selectable list of competitors, up to 50 ASINs per product. Example: A kitchen gadget brand sees a top rival cut prices by 12 % during the holiday rush and schedules a limited‑time discount to stay competitive.
3. Daily PPC Recommendations — Helium 10 scans the last seven days of campaign data, then proposes specific bid increases, decreases, or budget tweaks. Example: For the keyword “eco‑friendly water bottle,” the tool advises a 20 % budget boost because the ACOS stayed under 15 % throughout the week.