Overview

Helium 10 introduced an Audience polling tool in early 2024 that lets Amazon sellers gather shopper opinions before a product is listed. The feature speeds up market validation, cuts down on costly trial‑and‑error, and can boost launch performance for new items.

Key Points

• Rapid buyer feedback — A single poll can reach up to 1,000 Amazon shoppers within a 24‑hour window, delivering immediate data on pricing, imagery, or feature preferences.
• Granular targeting — Sellers may filter respondents by recent purchase history, star‑rating level, or country, ensuring the feedback reflects the most relevant buyer segment.
• No ASIN needed — Because the survey lives on Helium 10’s platform, sellers can collect insights without an existing product listing, eliminating the classic “chicken‑and‑egg” dilemma.
• Low‑cost validation — The charge is $0.10 per completed response, so a study of 500 participants costs just $50, a fraction of the thousands spent on a failed launch.
• Action‑oriented metrics — Results include conversion‑style scores such as “Purchase Intent: 68%” plus open‑ended comments that can be applied directly to copy, images, and price points.
• Iterative testing — Multiple polls can be run back‑to‑back, allowing sellers to fine‑tune variables like bundle options or subtitle wording until the optimal mix emerges.

How Audience Polls Work

1. Set up the poll — In the Helium 10 interface, navigate to the Audience section, click “Create Poll,” and pick the poll category (price, image, feature, or keyword).

   • Example: A vendor planning to launch a stainless‑steel water bottle selects a “Price Preference” poll and enters three price options: $19.99, $24.99, and $29.99.

2. Choose the respondent pool — Apply built‑in filters to narrow the audience by recent Amazon purchases, minimum star rating, and geographic location.

   • : The water‑bottle seller limits the pool to U.S. shoppers who bought fitness accessories in the past 90 days and maintain at least a 4‑star rating, ensuring feedback comes from likely buyers.