Overview

Episode 371 of the Helium 10 podcast brings together two high‑performing Amazon sellers—Michael Jackness of EcomCrew and Mina Elias of Trivium Group—for a head‑to‑head “strategy battle.” Recorded this week, the conversation uncovers specific tactics that have driven each expert to multi‑million‑dollar revenues, offering seasoned sellers concrete ideas to improve listings, advertising, and profit margins.

Key Points

• Episode #371 — The 371st installment of Helium 10’s weekly seller‑focused audio series, released in early March 2026.
• Guest Profiles — Michael Jackness (EcomCrew) and Mina Elias (Trivium Group) each operate Amazon businesses that regularly exceed $1 million in annual sales.
• Battle Format — The show begins with brief personal updates, then shifts to a rapid exchange of proven tactics, followed by a joint recap of the most actionable ideas.
• Actionable Takeaways — Listeners walk away with at least three specific strategies that each host credits for a measurable lift in revenue or advertising efficiency.
• Target Audience — The episode is aimed at experienced sellers who are looking to refine scaling methods rather than newcomers seeking basic platform setup guidance.
• Real‑World Examples — Michael discusses a private‑label product test that generated $250 K in its first 30 days, while Mina explains a brand‑registry win that unlocked new keyword opportunities and reduced her ACOS by 15 percentage points.

How the Strategy Battle Works

1. Catch‑Up Segment — Each participant provides a concise status report; for example, Michael mentions piloting a new supplement line while Mina highlights a recent success in securing Amazon Brand Registry for a niche cosmetics brand.
2. Tactic Presentation — The hosts take turns outlining a single tactic; Michael might describe his method for scaling Sponsored Products campaigns within 48 hours, and Mina follows with a step‑by‑step process for dominating organic keyword rankings using Helium 10’s Cerebro tool.