Overview

Mikail Aydin expanded his product line beyond Amazon by supplying local retailers, schools and government agencies. By switching from Chinese to Turkish manufacturers he eliminated bottlenecks and avoided marketplace fees, showing Amazon sellers how a parallel B2B channel can boost revenue while cutting costs.

Key Points

• New customer segments — Selling directly to brick‑and‑mortar shops, educational institutions and public bodies opens markets that Amazon’s algorithm rarely reaches.
• Fee‑free transactions — Bypassing the Amazon marketplace removes the typical 8 %–15 % commission, instantly widening profit margins.
• Supply‑chain shortening — Replacing Chinese factories with Turkish partners cut lead times from weeks to a few days and reduced the risk of stockouts.
• Tailored B2B packaging — Adjusting box sizes and setting minimum order quantities to suit retailers and agencies increased order acceptance rates.
• Local brand exposure — Face‑to‑face demos and on‑site presentations built trust, leading to repeat purchases and stronger brand recall.
• Higher order volumes — Bulk contracts with schools and municipalities often involve hundreds of units per order, delivering steadier cash flow than individual Amazon sales.

How Direct Sales to Local Stores and Authorities Works

1. Market research and target identification — Map out nearby retailers, school districts or municipal departments that could benefit from your products. Example: A seller listed every primary school within a 60‑km radius that purchases classroom supplies.
2. Proposal drafting and pricing strategy — Create a B2B quote sheet that incorporates volume discounts, minimum purchase thresholds and delivery terms. Example: For a city‑run daycare, the seller offered 250 units with a 10 % bulk rebate and free freight.
3. Outreach and product demonstration — Use in‑person visits, phone calls or targeted email blasts to present the offer and provide sample units. The seller scheduled a meeting with a supermarket chain’s procurement manager and left a trial pack of the new snack line.