Overview

8fig, a fintech platform built for Amazon sellers, now provides growth‑oriented capital that can be used for inventory, advertising, and new product launches. In a recent interview, VP of Product Dana Oren explained that the financing has helped some merchants multiply their sales by as much as tenfold, while keeping personal savings untouched. Sellers aiming to scale quickly need to understand the underwriting model, repayment mechanics, and the steps required to qualify.

Key Points

• Revenue boost — Some merchants have reported sales climbing up to ten times after deploying 8fig funding.
• Data‑driven underwriting — The platform evaluates six months of real‑time Amazon performance data instead of relying on credit scores or personal guarantees.
• Revenue‑linked repayment — Repayment caps adjust automatically to a percentage of monthly net sales, preserving cash flow during growth phases.
• Fast capital access — Approved sellers typically receive the first draw within two to three business days of acceptance.
• No equity dilution — Brands retain 100 % ownership while accessing the needed capital.
• No personal guarantee — Sellers are not required to pledge personal assets to secure the line of credit.
• Flexible credit limits — Credit lines can increase automatically when sales consistently exceed the original projections.
• Transparent fee structure — All costs are disclosed up front, with no hidden interest charges.
• Minimum sales history — Eligibility requires at least six months of Amazon sales data, ensuring the model has sufficient information to assess risk.
• Industry‑agnostic — The financing is available to sellers across categories, from supplements to home goods, as long as the performance metrics meet the algorithm’s criteria.

How 8fig Works

1. Application & Data Sync — Sellers register on the 8fig portal and link their Amazon Seller Central account, allowing the platform to pull the last six months of revenue, ad spend, and inventory turnover; a pet‑supplement brand uploads its data to start the review.