Overview

Grace Ryback, the mind behind the TikTok channel “Deal Cheats,” demonstrated how a single weekend of short‑form video promotion can generate six‑figure sales for an Amazon product. Her success underscores the expanding influence of Amazon Live, the Amazon Affiliates program, and the suite of creator‑focused tools that sellers can leverage to increase product visibility and drive rapid purchases.

Key Points

• Six‑figure weekend — Ryback disclosed that a single product earned more than $100,000 in sales after a weekend of TikTok promotion.
• Live‑shopping overlay — Amazon Live now lets creators embed clickable product links directly in the broadcast, turning viewers into instant buyers.
• Affiliate revenue model — Amazon Affiliates pays a commission on qualifying purchases, allowing influencers to earn without holding inventory.
• Cross‑channel strategy — Top sellers combine TikTok, Instagram Reels, and Amazon Live to reach audiences on multiple platforms simultaneously.
• Data‑driven product picks — Influencers use analytics tools that surface high‑traffic, low‑competition items, boosting the chance of a sales surge.
• Seller‑creator partnerships — Brands that collaborate with creators gain authentic content and immediate audience access, shortening the path from discovery to purchase.

How Amazon Live, Amazon Affiliates, and Related Tools Work

1. Schedule a Live Stream — Sellers or approved creators set up an Amazon Live session, choose up to ten products, and activate the “Live Shopping” overlay. Example: A skincare brand books a 30‑minute live demo of a new serum, placing a “Buy Now” button beside each product tile.
2. Generate Affiliate Tags — Participants enroll in the Amazon Associates program, create unique tracking IDs, and attach those IDs to every product link shown during the stream. Example: The influencer adds the tag “dealcheats2024” to the serum link, ensuring any resulting sales are credited to their affiliate account.