Overview

In the latest Helium 10 podcast episode, hosts Jana Krekic and Lazar Zepinic unpack two pivotal levers for Amazon sellers: constructing a reliable internal team and moving beyond the home marketplace into foreign Amazon sites. Their discussion shows how disciplined processes and targeted hires can turn a modest Amazon business into a multi‑market revenue engine, a shift every seller aiming for growth should monitor.

Key Points

• Clear role definition — Assigning distinct responsibilities such as sourcing, listing optimization, and ad management cuts overlap and lets founders concentrate on strategy.
• Cultural fit in hiring — Recruiting people who thrive in Amazon’s rapid pace and who understand local market nuances speeds problem resolution and improves response times.
• Documented SOPs — Written step‑by‑step guides guarantee that product launches, inventory checks, and customer‑service actions are performed uniformly across the organization.
• Thorough market vetting — Conducting a deep dive into demand, competition, and regulatory requirements before entering a new Amazon locale prevents costly compliance errors.
• Tailored localization — Adjusting titles, bullet points, pricing, and ad copy to match local shopper behavior lifts conversion rates in overseas markets.
• Cross‑border fulfillment planning — Coordinating shipments through Amazon Global Logistics or vetted third‑party carriers keeps delivery windows tight and return rates low.

How Building Teams and International Marketplaces Work

1. Map core functions — List every essential activity, from product research to after‑sales support. For instance, a seller may designate an “Inventory Planner” to monitor stock across US, UK, and DE marketplaces while a “Marketplace Specialist” handles each country’s compliance checklist.
2. Write SOPs for each function — Create detailed guides that include screenshots of Helium 10 tools, email templates, and escalation paths. A launch SOP might spell out keyword discovery, translation workflow, brand‑registry submission, and final quality‑check steps.