Overview

In July, Helium 10 introduced the Bigger.Better.Launch upgrade, a suite that combines product discovery, launch scheduling, and post‑launch analytics into a single interface. The rollout targets sellers who need faster validation, tighter inventory control, and real‑time profit monitoring as competition for the Amazon Buy Box tightens.

Key Points

• All‑in‑One Research Hub — Keyword trends, market saturation scores, and projected margins appear together, letting a seller evaluate twenty top‑ranking items without opening separate tabs.
• Launch Blueprint Planner — The tool creates a 30‑day rollout calendar, automatically assigning tasks such as sample ordering and initial PPC budgeting based on the chosen product.
• Live Inventory Predictor — By feeding current sales velocity into a seasonality model, the system suggests weekly reorder quantities and safety‑stock levels tailored to each marketplace.
• Automated Review Sequencer — A three‑email series is timed to Amazon’s 30‑day “Request a Review” window, boosting organic feedback while remaining compliant with Amazon policies.
• Profit Dashboard Upgrade — Multi‑currency cost fields and instant recalculations of net profit occur whenever ad spend, shipping fees, or supplier costs are edited.
• Marketplace‑Specific Alerts (Beta) — Sellers can opt‑in to push notifications for policy updates, fee changes, or competitor price drops in the regions where they sell.

How Bigger.Better.Launch Works

1. Research Consolidation — Enter a seed keyword such as “silicone spatula”; the platform returns search volume, a trend line, a competition density rating, and estimated profit margins for the twenty highest‑ranking listings.
2. Blueprint Generation — After confirming the spatula meets demand criteria, the system auto‑fills a 30‑day launch timeline, scheduling sample procurement on day 2, listing creation on day 5, and allocating a $300 PPC budget for the first week.
3. Inventory Forecast Activation — The forecast engine pulls the past twelve months of sales data, applies a 15 % seasonal uplift for summer months, and proposes a weekly reorder of 500 units, while allowing the seller to raise the safety‑stock buffer to 800 units for a planned promotion.