#327 – Google Business Profile and Other Unique Strategies to Help Your Amazon Business – Norm Farrar
Norm Farrar recommends using a Google Business Profile, Walmart Marketplace launch, niche press releases, and a pre‑launch community to generate early sales. Examples include 150 Walmart orders in two weeks, a 2,000‑member Facebook group that drove 200 pre‑orders, and a 5‑star rating within 48 hours on Amazon.
Overview
Norm Farrar, a longtime Amazon seller, recently shared a set of off‑platform tactics that can give a new product a strong start on Amazon. By generating traffic and sales before the Amazon listing goes live, sellers can feed Amazon’s ranking algorithm with early momentum. The approach centers on a Google Business Profile, a Walmart Marketplace launch, targeted press releases, and a pre‑launch community.
Key Points
- Google Business Profile — A free Google Business listing can appear in local search results and direct organic clicks straight to an Amazon product page.
- Walmart Marketplace — Listing a new SKU on Walmart opens a separate buyer pool and supplies real‑world sales data that can be leveraged for the Amazon launch.
- Press Release Strategy — Distributing a concise, niche‑focused press release creates backlinks and media buzz, which lift Google SERP rankings and reinforce brand credibility.
- Pre‑Launch Community Building — Private groups, email lists, and early‑access offers cultivate demand, turning interested shoppers into first‑day buyers on Amazon.
- Amazon’s Preference for Early Velocity — The platform’s algorithm rewards listings that show strong initial sales and engagement, making pre‑launch activity a direct driver of organic rank.
How the Strategies Work
-
Create a Google Business Profile — Register the brand name on Google, complete every field (address, phone, website link to the Amazon listing), and upload high‑resolution images. Example: An eco‑friendly water‑bottle brand added a profile, which began appearing in the “Local Pack” for searches such as “reusable water bottle.” Within a week, the profile generated dozens of clicks that landed on the Amazon product page, boosting early traffic without any ad spend.
-
List the Product on Walmart Marketplace — Open a seller account on Walmart, upload the product’s title, description, images, and pricing, then enable the “Buy Box” option. Example: A kitchen‑gadget startup launched its new spiralizer on Walmart first, achieving 150 orders in the first two weeks. The sales figures allowed the team to fine‑tune pricing and inventory levels before the Amazon go‑live date, reducing the risk of stockouts.
Analysis & Recommendations
Why This Matters
Early external sales and traffic feed Amazon's algorithm, leading to faster organic rank gains and lower PPC spend. Sellers saw 150 Walmart orders in 14 days and 200 pre‑orders from a community, resulting in a top‑category ranking within a week.
Key Takeaways
- A Google Business Profile can deliver dozens of organic clicks to an Amazon listing within a week without any ad spend.
- Listing on Walmart Marketplace generated 150 orders in the first two weeks, providing real sales data for Amazon pricing.
- A targeted press release earned three authoritative backlinks, improving Google SERP rankings and Amazon referral traffic.
- A 2,000‑member pre‑launch Facebook group produced 200 pre‑orders and helped secure a 5‑star rating within 48 hours on Amazon.
Recommended Actions
- →Create a Google Business Profile in Google My Business, fill all fields, and add the Amazon product URL as the website link.
- →Open a Walmart Marketplace seller account at marketplace.walmart.com, list the new SKU, enable the Buy Box, and monitor sales before the Amazon go‑...
- →Write a concise niche press release, use a PR distribution service, embed a UTM‑tagged Amazon link, and track referral traffic in Amazon Brand Anal...
Comments
Join the discussion
Log in or create an account to share your thoughts on this update.
No comments yet. Be the first to share your thoughts!