Overview

A German Amazon entrepreneur disclosed that his private‑label business generated €8 million in gross sales after four years of operation. The achievement illustrates how a disciplined, data‑driven approach combined with targeted education can turn a modest startup into a multi‑million‑euro enterprise. Sellers aiming for comparable growth should study the precise tactics that propelled this brand from early‑stage stagnation to sustained profitability.

Key Points

• Four‑year revenue total — The seller accumulated €8 million in sales, which averages roughly €2 million per calendar year.
• Diverse product lineup — More than a dozen private‑label items across home, outdoor, and personal‑care categories formed the core catalog.
• Extensive toolset — Over 30 utilities from the Helium 10 suite were leveraged for keyword discovery, inventory oversight, and automated advertising.
• Structured learning — Completion of the Freedom Ticket training program supplied a step‑by‑step launch framework that minimized early‑stage guesswork.

How the Seller Achieved €8‑Million Revenue

1. Validate niche with Magnet — The entrepreneur used Helium 10’s Magnet tool to explore “outdoor patio lighting.” The keyword “solar garden lights” surfaced with about 12 000 monthly searches and a difficulty rating of 38, signaling a reachable market.
2. Craft listings via Scribbles & Frankenstein — By merging the top 15 relevant terms into a concise title and bullet points, the product’s click‑through rate climbed from 0.8 % to 1.4 % within two weeks, according to internal metrics.
3. Launch boost using Freedom Ticket tactics — The program’s “review blitz” method was applied, resulting in 30 verified buyer reviews during the first 30 days, which helped the listing break into the top‑10 results for its primary keyword.
4. Scale PPC with Adtomic — After the review surge, a daily Sponsored Products budget of €150 was set, and Adtomic’s automated bid adjustments kept the Advertising Cost of Sale (ACOS) steady at 18 %, delivering a reliable sales lift.