Overview

Episode 310 of the Serious Sellers Podcast gathered the most practical “30‑second” tactics Helium 10 released during 2021. Host Bradley walked listeners through rapid actions that touch product inserts, niche validation, keyword capture, inventory alerts, ad bidding, and seller mindset. Amazon sellers should pay attention because each tip can be performed in under a minute yet has the potential to lift conversion rates, lower advertising costs, or improve brand loyalty.

Key Points

• QR‑Code Insert — Adding a thank‑you card with a QR code that routes buyers to a brand‑only storefront can be printed and placed in a product box without extra packaging expense.
• Xray Quick Scan – Running Helium 10’s Xray tool on a competitor’s bestseller for 30 seconds reveals low‑review, high‑sales items that signal untapped demand.
• Magnet Preset Filter — Selecting the “high‑search‑volume, low‑competition” preset surfaces long‑tail keywords that most rivals overlook, driving additional organic traffic.
• Daily Forecast Alert — Configuring an inventory warning that triggers when projected two‑week sales dip below the 30‑day forecast stops stock‑outs before they affect the Buy Box.
• Bid‑Placement Toggle — Flipping the “adjust bid by placement” switch in the ad console instantly lowers CPC on under‑performing placements while keeping impression share.
• One‑Click Review Request — Enabling a post‑purchase email with a single‑click review button lifts the organic rating curve without manual follow‑up.

How the Thirty‑Second Tips Work

1. Spot the Obstacle — The podcast identifies a common pain point, such as low repeat purchases; for example, a seller of reusable water bottles discovers that customers rarely return after the first purchase.
2. Pick the Helium 10 Tool — Bradley names the exact feature that solves the issue, like using Follow‑Up to send an automated QR‑code email after shipment.
3. Execute in Half a Minute — The instruction limits the action to 30 seconds, such as copying a pre‑written thank‑you note into the insert template and printing a small batch.