Overview

In just two years, José transformed a brand‑new Amazon storefront into a catalog exceeding 1,500 distinct SKUs. He achieved this by applying a repeatable research routine, a tight listing‑optimization loop, and automated inventory management. Sellers looking to scale quickly can learn how a disciplined, data‑driven process can turn a zero‑product operation into a multi‑thousand‑item business.

Key Points

• 1,500 SKUs in 24 months — José averaged about 62 new listings each month, keeping a relentless launch cadence.
• $10,000‑plus monthly revenue after six months — The early cash flow funded larger orders and additional product research.
• Helium 10‑centric product validation — Black Box and Xray were used to confirm demand before any supplier was contacted.
• Three‑phase listing upgrade — Keyword mapping, copy refinement, and image refresh lifted average conversion rates by roughly 30 %.
• Inventory‑forecast automation — Linking a forecasting tool to Amazon FBA restock alerts cut stock‑out frequency from 12 % to under 2 % within a year.
• Cross‑market expansion — Replicating the Amazon catalog on Walmart.com added an extra 20 % to total revenue.

How José Scaled His Product Portfolio

1. Identify market gaps — Using Helium 10’s Black Box, José filtered for products selling 300–500 units per month, priced between $15 and $35, and with a competition score below 0.4. For instance, he uncovered a niche for silicone baking mats that satisfied all parameters.
2. Vet suppliers and test samples — He contacted three Alibaba manufacturers, ordered 50‑unit samples, and performed durability and safety tests. The supplier that passed on the first attempt earned an initial order of 2,000 units, minimizing early‑stage risk.
3. Build keyword‑first listings — Cerebro revealed 12 high‑traffic terms such as “non‑stick baking mat.” José incorporated these into the product title, bullet points, backend search terms, and A+ content before the listing went live.