Overview

Helium 10 launched episode #308 of its podcast series, introducing Adri Rangel for Spanish‑language sellers and Marcus Mokros for German‑speaking merchants. Both evangelists share personal success stories, detailed market‑entry tactics, and a preview of Helium 10’s 2022 initiatives for the Iberian and DACH regions. Sellers targeting Amazon.es, Amazon.de, or any European marketplace should listen to capture data‑driven strategies that can boost listings, lower advertising costs, and smooth cross‑border growth.

Key Points

• New Evangelists Announced — Adri Rangel will lead support for Spanish‑language sellers while Marcus Mokros will champion German‑speaking merchants, each bringing several years of hands‑on Amazon experience.
• Localized Playbooks Delivered — The duo outlines concrete steps for entering European markets, including region‑specific keyword research, inventory forecasting models, and compliance checklists, illustrated with real product launches.
• 2022 Community Roadmap Unveiled — Helium 10 plans a series of webinars, dedicated Spanish and German support forums, and built‑in translation utilities designed to cut language barriers for European sellers.
• Two Podcast Episodes Released Simultaneously — A “Europe Strategies” episode and a follow‑up “Community Q&A” were published together, giving listeners immediate access to the tactics discussed.
• Data‑Driven Growth Emphasized — The evangelists stress leveraging Helium 10 tools such as Cerebro and Magnet to uncover high‑volume, market‑specific search terms unique to Spain and Germany.
• Practical Tools Highlighted — Marcus demonstrates the “Inventory Protector” feature to avoid stockouts during peak events, while Adri shares a “Spanish Seasonal Trend Calendar” to time promotions effectively.

How the New Podcasts Work

1. Episode Production — Each episode is recorded in the target language (Spanish or German) with the evangelist and a Helium 10 host; for example, Adri opens the Spanish episode by describing how she grew a private‑label supplement brand from €5 K to €150 K in monthly sales on Amazon.es.