Overview

Eugene Wong transformed a modest e‑commerce test into a dual‑marketplace fashion label that now pulls more than $10 million a year from Amazon and exceeds $1 million on Walmart’s marketplace. The growth was driven by a razor‑focused product choice, data‑backed listing creation, and tightly coordinated advertising across both sites. Sellers who rely on a single channel can learn from Wong’s systematic expansion to avoid stock‑outs, diversify revenue streams, and capture new buyer segments.

Key Points

• Revenue breakthrough — Amazon sales crossed the eight‑figure threshold while Walmart contributed over seven figures within the same fiscal year, pushing total annual turnover past $11 million.
• Dual‑platform launch — Wong introduced the same athleisure hoodie on Amazon and Walmart, tailoring each platform’s ad products to reach distinct shopper demographics without diluting the brand message.
• Data‑driven product selection — Keyword‑volume analysis and competitor gap studies highlighted “premium breathable athleisure hoodie” as a high‑search, low‑competition niche, prompting a test order of 500 units.
• Unified brand assets — A single library of lifestyle photos, size charts, and copy was uploaded to both marketplaces, ensuring that a customer seeing the product on Amazon would instantly recognize it on Walmart.
• Coordinated ad spend — Initial campaigns allocated 30 % of the budget to Amazon Sponsored Products to spark early velocity, then shifted 20 % of that spend to Walmart Sponsored Ads once the Amazon listing secured a first‑page rank, keeping CPC under $0.75 on both sites.
• Centralized inventory control — An integrated inventory management tool synced Amazon FBA and Walmart’s partnered carriers, automatically triggering reorders when on‑hand stock fell below a seven‑day safety buffer, which eliminated most holiday‑season stock‑outs.

How Eugene Scaled His Brands Across Amazon and Walmart

1. Market research and product validation — Using a keyword‑research platform, Wong discovered that “premium breathable athleisure hoodie” generated over 12 k monthly searches with fewer than 50 direct competitors; he ordered a 500‑unit pilot, listed it on Amazon, and after two weeks recorded a 4.2 % conversion rate and a three‑day sell‑through, meeting his internal benchmark for expansion.