Overview

Janelle Page, a veteran marketer and brand‑builder, revealed the exact tactics that helped her agencies and private‑label brands surpass $200 million in Amazon sales and break the nine‑figure revenue barrier. In episode #294 of the Helium 10 podcast she walks sellers through a repeatable launch, branding, and listing formula that can compress a product’s path to market dominance from months to under three weeks. Understanding this system is essential for any seller looking to scale beyond modest sales and avoid costly trial‑and‑error.

Key Points

• $200 M+ in cumulative Amazon sales — The combined revenue from Janelle’s consulting firms and owned brands exceeds two hundred million dollars, illustrating the scalability of her methods.
• Crossed the $100 M nine‑figure milestone — Her businesses have each topped the hundred‑million‑dollar mark, placing her among the platform’s elite sellers.
• Three‑month full‑cycle launch framework — She outlines a step‑by‑step process that takes a product from idea validation to top‑ranked listing in under twelve weeks.
• Data‑driven brand creation — Market research and keyword intelligence are used to shape a brand story that directly addresses shopper pain points, such as emphasizing eco‑friendly materials for green‑conscious buyers.
• Conversion‑focused listing optimization — Strategic placement of primary keywords in the title, bullet points, and backend terms can lift click‑through rates by double‑digits and boost conversion dramatically.
• Layered advertising strategy — Early bursts of Sponsored Products combined with longer‑term Sponsored Brands campaigns keep momentum alive while controlling ACOS.

How Janelle’s Selling System Works

1. Market Validation — Sellers start by extracting Amazon search data to locate high‑volume, low‑competition niches; for example, a researcher uncovers a keyword phrase “eco‑friendly kitchen sponges” with 12,000 monthly searches and only three major competitors.
2. Brand Blueprint — Using those insights, they design a brand identity—logo, tone of voice, and value proposition—that tackles the identified pain points, such as highlighting biodegradable materials for environmentally aware consumers.