Overview

Bradley returns to the Serious Sellers Podcast to unpack a suite of Amazon keyword‑research tactics designed for 2022. As sellers move from a muted 2020 into a fast‑paced 2021 marketplace, fresh approaches to finding and deploying keywords are crucial for maintaining visibility and sales.

Key Points

• Title density optimization — Repeating the core keyword one to two times in the product title can send stronger relevance signals to Amazon’s algorithm; for example, a “organic bamboo cutting board” title that includes “bamboo cutting board” twice.
• Etsy keyword mining — Pulling top‑performing search terms from Etsy listings reveals cross‑platform demand; a maker of “hand‑stitched tote bags” might discover “boho tote” as a high‑traffic phrase.
• Helium 10 granular filters — Using the Magnet tool’s low‑search‑volume and low‑competition sliders isolates niche terms that are easier to rank; filtering “kitchen gadgets” to under 500 monthly searches and a competition score below 0.2 surfaces hidden opportunities.
• Long‑tail clustering — Bundling related long‑tail phrases into thematic groups simplifies backend keyword entry and improves relevance; a “yoga mat” cluster could contain “non‑slip yoga mat” and “eco‑friendly yoga mat.”
• Seasonal spike tracking — Watching quarterly search‑volume surges lets sellers time inventory and promotions; “pumpkin spice candle” typically jumps 300 % in October searches.
• Customer review mining — Extracting natural language from five‑star reviews uncovers descriptors buyers actually use; a “memory foam pillow” review that repeatedly mentions “cooling gel” suggests a valuable keyword addition.

How the 22 Keyword Strategies Work

1. Title density analysis — Scan the product title and tally how many times the primary keyword appears; a “stainless steel water bottle” title that repeats the phrase twice signals higher relevance to Amazon’s ranking engine.
2. Etsy keyword extraction — Type the product name into Etsy’s autocomplete, copy the suggested terms, and paste them into a spreadsheet for further filtering; a “ceramic planter” seller may capture “minimalist ceramic planter” as a high‑intent search phrase.