Overview

Amazon sellers who ignore the platform’s branding utilities risk ceding customers to rivals that fully leverage them. New guidance demonstrates that pairing Amazon Posts with thoughtfully crafted product inserts can markedly raise brand awareness and encourage repeat purchases for small‑ and mid‑size brands. Implementing these tactics this quarter can lift conversion rates and nurture a loyal buyer base.

Key Points

• Amazon Posts — A free, Instagram‑like feed inside the Amazon mobile app; a boutique kitchen‑tool brand that posted twice a week saw product‑page views climb by roughly 15 %.
• Product Inserts — Printed cards or QR‑code stickers placed inside each package; a dietary supplement company added a QR‑code linking to a usage video and cut its return requests by about one‑third.
• A+ Content Integration — Enhanced detail‑page modules that tell a brand story; sellers that combine A+ sections with Posts typically enjoy session lengths exceeding two minutes per visitor.
• Storefront Alignment — A dedicated brand storefront that mirrors the visual language of Posts and inserts creates a seamless shopper journey, boosting cross‑sell opportunities.
• Data‑Driven Optimization — Tracking Post likes, comments, and insert QR‑code scans supplies actionable feedback for refining creative assets.

How Amazon Posts and Product Inserts Work Together

1. Define a Unified Visual Identity — Choose a color scheme and photography style that appear in both the feed and the packaging insert; for example, a pet‑accessory line used soft teal tones and playful dog photos across all assets, reinforcing brand recall.
2. Schedule Consistent Posts — Publish at least two feed items each week that illustrate real‑world product usage; a candle maker posted a “cozy evening” scene on Monday and a “gift‑wrapping tip” on Thursday, each linking back to the same SKU.
3. Create Inserts with a Direct Call‑to‑Action — Add a QR‑code or short URL that leads to a landing page featuring the same lifestyle image from the latest Post; a tea brand’s insert directed buyers to a brewing‑guide video that matched the Post’s “morning ritual” visual.