Overview

Helium 10’s training lead, Bradley Sutton, outlined ten lesser‑known tactics that can lift an Amazon store’s visibility, conversion rate, and bottom line. The discussion appeared in episode 268 of the Serious Seller Podcast and targets gaps that many sellers simply overlook. Implementing these methods can help merchants close performance holes that competitors routinely miss.

Key Points

• Competitor Keyword Discovery — Scanning the top five rival listings often reveals high‑volume search terms omitted from a seller’s own copy; one silicone spatula brand added three such keywords and saw a 12 % jump in organic impressions.
• A+ Content Split‑Testing — Running two distinct Enhanced Brand Content (EBC) layouts side‑by‑side lets sellers identify the design that drives higher sales; a kitchen gadget maker found a lifestyle‑image‑heavy version outperformed the specs‑focused version by 4.5 % in conversion.
• Automated Inventory Buffers — Linking sales velocity data to a dynamic reorder point can keep best‑selling items in stock throughout peak periods; a yoga‑mat seller avoided a two‑week stockout and protected roughly $18 K of revenue.
• Proactive Negative Review Management — Contacting buyers who leave 1‑star feedback and offering a replacement can turn the majority of complaints into positive reviews; seven out of nine dissatisfied customers reversed their rating within 48 hours.
• Prime‑Eligible Bundling — Pairing a low‑margin accessory with a high‑selling main product can qualify the bundle for Prime, accelerating its sales velocity by more than 20 %.
• Expanded Negative Keyword Lists for PPC — Adding long‑tail negative keywords to Sponsored Products campaigns eliminates wasted spend on irrelevant clicks; one seller trimmed $1,200 of monthly ad costs while preserving the same ACOS.

How the Top 10 Strategies Work

1. Competitive Keyword Extraction — Pull the titles and bullet points from the five highest‑ranking competitors, isolate terms that appear in theirs but not in yours, and weave the most relevant ones into your own product title and bullet list. : A portable charger brand inserted “fast‑charging” after spotting it in rival listings, which lifted its click‑through rate by 8 %.