Overview

In early 2023, first‑time Amazon entrepreneur Bradley partnered with seasoned PPC strategist Natali Petrova to transform a single premium matcha product into a brand that now exceeds $100 K in monthly Amazon revenue. Their approach blended paid search on Google, targeted micro‑influencer collaborations, and a rapid feedback loop that allowed the listing to evolve within weeks of launch. Sellers should pay attention because each tactic is measurable, repeatable, and demonstrates how external traffic can amplify Amazon’s organic ranking and profitability.

Key Points

• Google Search spend — Bradley started with a $50‑per‑day budget on high‑intent keywords, achieving a 3 % conversion rate from external clicks during the first 30 days.
• Micro‑influencer impact — A YouTube creator with 25 K followers posted a matcha latte recipe, driving a 12 % increase in Amazon sales the following week.
• Iterative packaging — Daily monitoring of reviews led to three label and bundle‑size adjustments in two months, cutting return rates from 8 % to 3 %.
• Revenue breakthrough — Nine months after launch, the matcha line consistently generated more than $100 K in Amazon sales, shifting the venture from a side project to a full‑time operation.
• Dual‑funnel synergy — The combination of Google‑driven clicks and influencer‑generated social proof lowered the Advertising Cost of Sale (ACoS) from 45 % to 22 % over a six‑month period.

How the Multi‑Channel Growth System Works

1. Niche identification — Bradley spotted a gap in existing matcha listings that averaged 4.5‑star ratings, selected a culinary‑grade product, and secured a supplier offering a 30 % margin on a 250 g tin.
2. Google Search launch — He created keyword‑targeted ads for terms such as “organic matcha powder,” linking directly to the Amazon detail page; the first week produced 150 clicks and five sales, confirming that external traffic could seed early velocity.
3. Micro‑influencer activation — Natali contacted a health‑focused YouTuber who agreed to a sponsored recipe video in exchange for a free sample; the video’s description contained the Amazon link, generating 200 referral clicks and 24 purchases within 48 hours.